In her first business, WeddingChannel.com, Jessica Herrin was about helping women start their families, Herrin's next venture, Stella & Dot, has been about helping women balance work and growing families. She was trying to create a business that would give women entrepreneurs opportunities. The result was Stella & Dot, an accessories company launched in 2004 that allows stylists around the country to directly-sell merchandise to customers through in-home trunk shows. It provides these stylists the freedom to work part time and the power to make their own income. This year a charitable foundation was created by Stella & Dot. The mission of the Foundation mirrors that of Stella & Dot: to create positive change in women’s lives through education and economic empowerment. 100% of net proceeds from dedicated products, such as Stella & Dot Foundation bracelets, will go to the Foundation. Jessica was also named this year as one of The 2010 Inc. 5000: Top 10 Women Entrepreneurs http://www.inc.com/ss/2010-inc-5000-top-10-woman-run-companies?slide=7#6